We help banks win
customers and deposits.
Founded in 1965 as an agency serving community banks, we’ve helped dozens of financial institutions acquire customers and deposits, win market share, and delight customers who seek local retail, commercial, lending, and wealth management solutions.
We partner with growth-minded banking executives because we understand the uniqueness, complexities, and changes underway in the banking financial and services model.
Whether your need is to acquire low-cost deposits more efficiently, enhance loan production, or elevate your brand performance and reputation, we are here to help as your trusted partners.
Experience results like these.
Peapack-Gladstone Bank
Deposit Acquisition
Achieved 224% of deposit acquisition goals at a marketing cost equal to 14 basis points in four weeks.
Peapack-Gladstone Bank
Asset Growth
Branded, data-driven campaigns helped the bank take market share and achieve double-digit asset growth every year since 2014.
PNC Bank
New Branch Openings
Drove 80% of the bank’s new Demand Deposit Accounts while only handling marketing for 8% of PNC’s total branch locations.
Huntingdon Valley Bank
Rapid Growth
Rebranding energized HVB, helping it to grow, without acquisitions, from $180 billion to over $500 billion in assets over 5 years.
Financial institutions
we’ve helped.
What clients are saying
“Princeton Partners is a true partner in our business and an extension of our marketing team. The results that we have generated together have been nothing short of stellar.”
“The team at Princeton Partners played a critical role in helping us articulate our values and purpose. The brand they created has transformed HVB’s culture, inspired investors, and really resonated with customers.”
“The Princeton Partners team expertly navigated a path whereby all stakeholders gained a deeper understanding of our institution and its place in our communities. The resulting Mission, Vision and Values isn’t just something pretty to hang on the wall – it’s a foundation for financial wellness and prosperity for all of Lehigh Valley.”
Let’s talk growth.
To discuss ways we can accelerate your bank’s success, please fill out the form below or schedule a 15-minute discovery call directly with our CEO.