Unlocking Leadership Impact: Three Principles to Transform Your Organization
I have colleagues in the business who have called our business “managing chaos” because there is constant change driven by one reality: clients’ challenges and needs always come first. However, in more recent years, I began to practice three principles that I picked up along the way.
Read MoreCrafting a Charismatic Brand for Your Medical Practice: Blending Strategy and Creativity
In today’s competitive healthcare landscape, medical practice leaders are realizing the importance of establishing a charismatic brand, which Marty Neumeier describes in his book the “Brand Gap” as any product or service which people believe that there is no substitute.
Read MoreIs Your Bank Aligned to Grow Better, Faster? How a Go-To-Market Strategy Supports Growth
Here’s a key question that every growth-minded bank CEO and board member must ask and answer: Which market is our bank organized to serve better than our competition? CEO Tom Sullivan discusses five points towards achieving differentiation through a Go-To-Market (GTM) strategy.
Read MoreThe Power of Optimizing Your Medical Practice's Online Presence
Having a solid online presence is not just a good thing; it’s crucial for medical practices to grow and survive. In this article, we dive into the benefits and explore some actionable strategies that can help build a strong and reputable online presence in the competitive healthcare field.
Read MoreWill You Be an Ostrich or an Eagle in 2024?
CEO Tom Sullivan has a 40-year career working with community banks. He's observed the contrasting approaches of those soaring and thriving like eagles, and those defending and retreating like ostriches. Learn about his 7 key resolutions for community bank growth and success.
Read MoreThriving in Healthcare: The Art of Patient Engagement
The traditional notion of patient engagement has moved beyond the confines of the waiting room. It is no longer simply ensuring your team welcomes a patient upon their arrival at your office; it is an art that, when mastered, can significantly impact your patients’ health outcomes and the overall success of a medical practice.
Read MoreThriving in Healthcare: Navigating Tight Budgets, Surging Demand, and Virtual Care
In today’s evolving healthcare landscape, medical practices face a number of challenges. With budget constraints, a surge in demand for services post-pandemic, and the rapid increase in virtual care options, it's imperative for medical practices to adapt so that they can survive and thrive in this changing environment.
Read MoreData-Driven Marketing to Drive Leads, Customers, and Sales
Are you leaving potential leads and sales on the table?
Here are 3 ways you can leverage data-driven marketing to propel the growth of your business while maximizing your marketing budget.
Read MoreHow Companies Reposition, Rebrand, and Revitalize Ad Campaigns to Gain Competitive Advantage
Recession or No Recession: (Part 10)
Delve into strategic maneuvers your organization can employ to improve its market standing. Find out if repositioning, rebranding, or a revitalized ad campaign is your next move.
Read More5 Marketing Strategies to Accelerate Growth in a Downturn
Recession or No Recession: (Part 9)
Drawing on real-world examples from household brands like Apple, Procter & Gamble, and American Airlines, this insightful piece lays out a compelling blueprint for marketers to rejuvenate growth and forge ahead amidst economic turbulence.
Read MoreHow Strong is Your Competitive Positioning?
Recession or No Recession: (Part 8)
If you think your organization has a competitive positioning that differentiates it from your competitors, think harder.
Our CEO outlines the foundational work of a marketing and positioning master in this space, along with a mental thought exercise that approaches the issue from a different point of view. Which core competitive strategy will you choose to win in the marketplace?
Tradeoffs for Medical Practices: Be Acquired or Remain Independent
Medical practices today face numerous challenges as they seek to balance financial returns with growth in an increasingly competitive world.
In the face of these challenges, many medical practices find themselves at the crossroads, contemplating whether to pursue a sale to a health system, hospital or private equity group or to remain independent and implement an aggressive investment in organic growth. Explore the tradeoffs associated with both options.
Read MoreNecessity is the Mother of Invention
Recession or No Recession (Part 7)
While innovation is often seen as a catalyst for positive change and economic growth, it also plays a critical role in gray-sky moments when the economy is down. Here are some tips on how to build a culture of innovation in your company during a recession.
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Three Talent Strategies to Successfully Navigate a Recession
Recession or No Recession (Part 6)
Our CEO offers some advice about thinking and acting strategically when it comes to your number one asset, your people. Doing so will help you weather a recession and emerge stronger.
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How Enhanced Productivity Can Help You Win Despite the Recession Ahead
Recession or No Recession (Part 5)
One of the simplest ways to make your own luck is to focus on enhancing productivity. Kevin shares real world examples from his time as an exec of a detergent company.
Here are several productivity-enhancing strategies to help you get ahead of the coming recession.
Read MoreCustomer-Focused Strategies to Help You Thrive During a Recession
Recession or No Recession (Part 4)
Why and how your organization needs to become more customer-centric in order to thrive in good or challenging economic environments.
Read More3 Revenue-Growth Strategies to Help You Survive and Thrive in a Recession
Recession or No Recession (Part 3)
3 revenue growth strategies that can help you and your company not only survive, but thrive during a recession.
Read MoreExpense-Side Strategies for Competitive Advantage and Long-Term Growth
Recession or No Recession (Part 2)
Three High-level strategies for organizations to consider when implementing expense-side strategies for competitive advantage and long-term growth during economic downturns.
Read MoreStrategies for Competitive Advantage and Long-Term Growth
Recession or No Recession (Part 1)
In today’s Insight Tuesday, Tom Sullivan shares a real-world case example of how a client took advantage of a recession and achieved transformative growth.
Read MoreInsight Tuesday is Back
Welcome back! Insight Tuesday will be better than ever for leaders, innovators, and change-makers in for-profit, government and non-profit organizations.
Starting in 2013, Insight Tuesday landed in email inboxes across the nation and around the world. Readers told us they loved Insight Tuesday for its pithy educational content and relevant observations about trends in the connected worlds of brands, marketing, commerce, and human endeavors. It was also known for bringing unique perspectives based on sound theory and principles.
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