Managed Healthcare Associates

Managed Health Care Associates Inc. (MHA) is the country’s largest alternate site Group Purchasing Organization and has established itself as a leading health care services and software company. Its website is key to its operations and the services it provides its members. It had become outdated and cumbersome due to the growth of the company. MHA needed a new site that aligned with its business strategy, offered ease of use to its members, and provided the flexibility to grow. 

During our Discovery process, we examined the guiding ethos of the company. Their tagline, “Exceptional service. Extraordinary people.” emphasized that MHA cares deeply about its customers. Alternate sites, such as independent pharmacies, compete against regional and national chains. MHA’s insight into their needs is critical to their survival. MHA’s website provides a crucial link between the company and its customers. It’s where customers can get the right advice, services, technology, and supplies at a price that keeps them competitive. 

The new site featured clearer navigation, crosslinks to related products and services, a clean interface, and a signature look and feel that strengthened MHA’s brand at every level. It provided existing and potential customers with an easy way to find what they needed - and discover what they didn’t know they needed. 

MHA finally had a website worthy of its business, one that highlighted its full value as a critical partner for success. It received rave reviews from MHA’s staff and increased usage among existing and new members. Management was so pleased with the site’s look and feel that they subsequently hired us to apply it to the entire brand and then deploy it in numerous other projects.