NJR Home Services

NJR Home Services (NJRHS), which provides service, equipment, and installation of home heating, cooling, and solar systems, is a wholly owned subsidiary of New Jersey Resources (NJR) gas company. While NJR’s customers love the gas company, the NJRHS brand needed to stand on its own. Further, in the crowded home services marketplace, NJRHS needed to better differentiate itself. 

Princeton Partners had to give NJR Home Services a voice all its own—an engaging voice that engendered trust. We also needed to speak to people’s emotions. Heating, cooling and solar systems can be a dry topic. But really, they’re about providing comfort in the home, especially during uncomfortable seasons. Because if you’ve ever been too hot or too cold in your home, you know that comfort matters. And NJRHS could provide that comfort in everything from repairing people’s heating and cooling systems, to providing peace of mind with their protection plans, to the way their employees interact with customers. 

Results

With this underlying idea, we developed a brand and campaigns that have customers responding. Our first promotion drove 29% more leads than similar promotions over the previous three years. It’s results like that that have made Princeton Partners the NJRHS agency of record since 2016.