Princeton Partners drives innovation and growth for companies, non-profits and government entities. We’ve been doing it successfully for over fifty years.
Our workshops help leaders uncover solutions to help their organizations survive, reinvent, and ultimately thrive in a fast-changing world.
Learn how our structured workshops can help you and your organization move confidently into the future.
EXAMPLES OF WORKSHOPS INCLUDE
Featured
Princeton Partners, one of the nation’s foremost strategic marketing consultants, has distilled its proven discovery, and brand definition process into accelerated workshops that boost the performance of organizations from the inside out.
What to Expect
10 HOURS OVER TWO DAYS
Your workshop will be led by 2 – 4 of Princeton Partners’ creative and strategic minds possessing decades of experience positioning some of the world’s leading brands and middle market organizations.
TWO 4-6 HOUR DAYS
We will lead your team through a unique process designed to focus your thinking, clarify your organizational challenges, and identify opportunities. You will walk away inspired and with clear, actionable next steps.
Who We Help
Businesses Facing Challenges
and identify opportunities or pivot strategies for growth.
Businesses Doing Well
future growth and stay ahead of future trends.
Businesses in Transition
transition during a merger or acquisition.
What We Cover
We’ll meet with your team to discuss Big Ideas around:
• New product/service development amidst industry disruption
• Brand extensions into new product categories
• Innovation (customer experience, technology, pricing, distribution etc.)
• New markets or customer segment approach
• Outgrowing your current business model or strategy
• Reinvigorating underperforming business units or brands
• Shifting messaging and communication strategies
• Sculpting/sharpening your corporate narrative
Workshop Team Leaders
Tom Sullivan
CEO
Tom is a strategic branding expert, business consultant and corporate culture strategist.His ideas live at the intersection of culture, branding, innovation, and behavioral and social change. Through his brand-centric approach, Tom and his team members have driven transformations and turnarounds for multiple organizations with $150 million to $2.5 billion in revenues.He has also led multi-disciplinary teams and created multi-organizational collaboratives resulting in break-through strategies for non-profits, social movements and cities. He has also led the development of organic programmatic solutions for global Fortune 500 companies like J&J, Microsoft, PNC Bank and Novo Nordisk, and health systems like NYC Health and Hospitals Corporation.He has served on multiple boards and has helped to lead successful fundraising initiatives for Special Olympics New Jersey, The Boys and Girls Club of Trenton and many other non-profits. From higher education to financial institutions to consumer brands, Tom’s breakthrough ideas have helped his clients to move their enterprises forward and to improve the lives of vulnerable populations.
Shakira Brown
PUBLIC RELATIONS & COMMUNICATIONS
Shakira is an award-winning business communication expert and former network television broadcast journalist (MSNBC, NBC, ABC, CBS).
Clients include professional services firms, television networks, national associations, medical practices, state agencies, manufacturers, consumer brands, hospitality brands, celebrities, and Fortune 500 companies. She is the lead marketing consultant for NJ Small Business Development Center at The College of New Jersey. She frequently shares her expertise at national conferences and corporate workshops and with media outlets such as American Express Open, Crain’s Chicago, PR Week, Brand Week, and Smart Money. She is a contributing writer for BlackEnterprise.com.
Kevin Kuchinski
CHIEF OPERATING OFFICER
Kevin Kuchinski is a game-changing innovator and proven leader in the corporate, governmental and non-profit sectors with a 25+ year track record of success.Kevin most recently was VP of Marketing at Church & Dwight, working on iconic American brands such as ARM & HAMMER™ and OxiClean™ and leading a $1 Billion division, with full P&L responsibility. Prior to this, he worked at Procter & Gamble, with assignments in the US and Belgium, including the global launch of Swiffer. In 2000, he was recognized by Advertising Age as one of the Top 100 Marketers of the Year for his leadership of the Swiffer launch.Kevin’s government expertise includes serving as the Mayor of Hopewell Township from 2016-18 and he currently serves on the Township Committee.
Kevin has a passion for giving back to the community and protecting the environment and serves as Co-Chair of the Advisory Board for the Watershed Institute, one of Central New Jersey’s leading environmental organizations. Additionally, Kevin serves on the Boards of the New Jersey Conservation Foundation and American Red Cross NJ and is Vice-President of the Hopewell Valley Education Foundation. Kevin graduated from Duke University.
Manish Patel
DIRECTOR, BRAND INNOVATION
Manish brings an entrepreneurial approach to every project. Your business is his business.
Manish is an engineer and entrepreneur with decades of success in product development, management, and strategic planning. He helped develop multiple innovative and award-winning products for clients such as The Home Depot, Chrysler, Pepsi, and American Standard. His passion is innovation but his satisfaction comes from delivering ideas to market.
Manish currently sits on the New Jersey Institute of Technology’s Undergraduate Innovation and Research External Advisory Board.
